My work is rooted in a simple belief: the best design fits the user's world, it doesn't ask them to adapt to it. That means thinking about the system and the flow before touching a screen, understanding how people actually move through a problem, not just what the interface looks like when they get there.
I came into design through marketing, agency work, and running my own consultancy. That background shapes how I work. I think about the whole problem, the incentives, the context, the moment the product has to earn its place in someone's day.
At Amazon I spent five years designing complex internal tools: developer workflows, task management, fulfillment systems. The users were engineers, the stakeholders had competing priorities, and the right solution almost always required understanding the whole system before touching anything. I led foundational research, facilitated design sprints, and shipped product across teams. Some of my best work resulted in things that didn't get built.
I think at the systems level and care about craft at the detail level. I'm looking for a team that holds a high bar for both, where design shapes the product from the beginning, and where design is measured by outcomes over what is shipped.